Who we are
Effective date: 02. January 2026 Controller: Football Finance Lab / footballfinancelab.com, Viktor Rach, Mörfelder Landstraße 189, 60598 Frankfurt am Main, info@footballfinancelab.com.
Introduction
We respect your privacy and process personal data in accordance with the EU General Data Protection Regulation (GDPR). This policy explains what data we collect, why, how long we keep it, and your rights.
Data we collect and why
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Contact & account data: name, email, billing details — to provide services and process payments (contractual basis).
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Technical & usage data: IP address, device, pages visited, referrer — for site operation, security and analytics (legitimate interest or consent where required).
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Marketing & profiling data: newsletter preferences, tracking identifiers — for marketing and personalization (consent)
Legal bases
We rely on consent (Art. 6(1)(a)), performance of a contract (Art. 6(1)(b)), and legitimate interests (Art. 6(1)(f)) depending on the processing activity. Where consent is required (e.g., analytics, advertising), we obtain it via a consent manager.
Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Cookies
We use necessary cookies without prior consent for core functionality. Non‑essential cookies (analytics, advertising, affiliate tracking) are set only after explicit opt‑in. You can manage or withdraw consent at any time via our cookie settings.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
For more information about cookies on this website, please have read our cookie policy.
Contact form & Email contact
If you contact us via email or a contact form, we process:
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Name
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Email address
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Message content
Legal basis: Art. 6(1)(b) GDPR (pre‑contractual communication) or Art. 6(1)(f) GDPR (legitimate interest in responding to inquiries)
Data is stored only for the duration necessary to handle your request.
Analytic tools
We use analytics tools to understand how visitors use our website and to improve our content.
Depending on the provider, the following data may be processed:
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IP address (possibly anonymized)
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Device information
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Browser information
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Pages visited
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Referrer
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Time spent on pages
Legal basis: Art. 6(1)(a) GDPR (consent)
You can withdraw your consent at any time.
Advertising & affiliate programs
Advertising Networks
If we display ads (e.g., Google AdSense), the provider may process:
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Device identifiers
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Cookie data
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Usage behavior
Legal basis: Art. 6(1)(a) GDPR (consent)
Affiliate Links
This website participates in affiliate programs. When you click an affiliate link, the provider may set a cookie to track purchases.
Legal basis: Art. 6(1)(a) GDPR (consent)
We mark affiliate links clearly in accordance with legal requirements.
Third parties and processors
We share data with processors (hosting, analytics, email, payment providers). We maintain Data Processing Agreements and implement appropriate safeguards for any international transfers (e.g., SCCs or adequacy decisions) where applicable.
Data retention
We retain personal data only as long as necessary for the purpose collected and to meet legal obligations (e.g., tax records). Typical retention: transactional records — up to 10 years; marketing consents — until withdrawn. Specify exact periods for each category on your site.
Your rights
You have the right to access, rectify, erase, restrict processing, object, data portability, and to withdraw consent at any time. You may lodge a complaint with a supervisory authority if you believe your rights are violated.
Security
We implement technical and organizational measures to protect data (encryption, access controls, backups). No system is perfect; breaches will be handled per legal obligations and notified where required.
Contact & updates
For privacy inquiries or to exercise rights contact: info@footballfinancelab.com. We may update this policy; material changes will be posted with a new effective date.